When customers are looking for a digital signage solution, there is often confusion about the difference between digital signage displays and residential televisions.
Why residential televisions are not designed for digital signage
Residential televisions are not designed to be used 24 hours a day, and if used for prolonged periods can suffer from image retention issues and colour fade. Digital signage displays use commercial-grade LCD panels, specifically designed for constant use. These displays run with little to no downtime and often include cooling fans and extra ventilation to ensure that the screens operate within their optimum temperature window.
Although a television can save on upfront costs, it will eventually cost more considering the repairs and replacement costs. If you are currently using a residential television for your business and running it longer than it should be, take caution. TV warranties rarely cover 24-hour use and if the screen was to cause a fire or any damage, you may not be covered under your business insurance.
TV’s also have very limited abilities in remotely managing the screens. Whereas commercial digital displays have connectors that allow easy access, monitor and troubleshoot issues remotely. Moreover, digital signage displays are less prone to accidental shut offs and can block remote control signals.
Quality is key with digital screens
Quality is everything when it comes to engaging customers and signage systems are designed to achieve this. Commercial displays are brighter and have a much higher contrast ratio when compared to domestic screens. Not to mention the unique sizes, shapes and futuristic screen options hitting the signage market. Digital signages are also engineered to be used in either portrait or landscape orientation – something that TV’s are not designed for.
Digital signage displays rarely feature brand logos and use a sleek, professional and elegant design. Remember: the purpose of digital signage is to increase the awareness of your brand, not that of the manufacturer.
It’s crucial to understand these differences when buying digital signage screens and hardware for your business!
If you’re looking for a digital signage solution, or need to upgrade your old displays, have a chat with our team. We can advise you on the best solution for your business.
