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Using Window Digital Signage in Australia

Australia is fortunate in numerous ways. Our extraordinarily beautiful cities, pleasant climate, and relaxed lifestyle continue to draw people outdoors for socialisation, despite the digitisation of the modern world and the consumer market mirrors this trend.

While online shopping has surged in recent years, our shopping centres have evolved beyond mere collections of stores into hubs of entertainment and social interaction, and because of this, the significance of storefront window signage has grown immensely! Customers strolling past storefronts are instinctively attracted to visually appealing window displays. In the past, creative potential was practically limited to colours.

Today’s digital window signage allows for the effective use of motion graphics, videos, and other creative signage.

Choosing the right digital window display solutions can harness the attention of passers-by, pedestrians, commuters, and shoppers. It can convey your crucial marketing message in a clear, straightforward, and comprehensible manner.

How to Harness the Power of Window Display Signage

1. Utilise educational content

The versatility and customisability of digital window display screens present a ton of potential. Your business can use digital signage to educate customers about your products and services. With dynamic designs and changing graphics, it’s easier than ever to highlight the features and benefits of your brand and your offerings.

Case Study: Christian Brothers College

Take our work for Christian Brothers College for example. It can be difficult to encapsulate a complex organisation’s ethos like a school in a poster or sign. However, with digital signage, the educational content can be tailored to resonate with potential students and their families without limitation.

2. Consider interactive experiences

Customer engagement is the first step in an effective sales funnel and your window displays offer the perfect initial point of contact for achieving just that. Digital technology has progressed extensively and incorporating interactive and customised elements into your window digital signage is simpler than ever before.

Case Study: Jetts Fitness

Have a read of our recent work with Jetts Fitness. By incorporating digital signage that could be engaged with during classes or as part of interactivities with potential members, the Jetts team capitalised on their digital displays’ potential.

3. Tell your brand’s story

Storytelling is key and giving over your brand’s narrative is integral in establishing the type of reputation and position in the marketplace that will best set up your business for future success. Digital window display solutions provide the creativity and messaging potential you need to tell your story your way.

Case Study: Toitoi

The Amped Digital team knew storytelling was at the heart of our client Toitoi’s objective of raising brand awareness. Utilising outdoor digital signage was an effective way for us and the Toitoi team to control and promote their brand narrative and leverage the customisable technology to advertise upcoming events as well.

4.  Seasonal content

From seasonal sales to holiday specials, and from upcoming events to important announcements, there’s a lot of changing content that a business may want to communicate to their target audience. Digital window displays offer exactly that and more. Aligning your displays with dynamic content that reflects the themes and messages you want to be pushed out to the market is crucial for success.

Case Study: Krispy Kreme

When working with Krispy Kreme we knew that digital screens and signage were key to their objective: Effective promotional signage to advertise their offerings but with simple, full control to take advantage of new offers, specials and deals. The right digital display solutions were more than perfect for the job.

Explore the potential of window digital signage for your business today

Leveraging the potential of digital window displays and screens can help you and your business attract, influence, and engage customers. Enhancing your storefront with a dynamic, appealing and informative digital display is easier, more affordable and more effective than ever before.

Whether you know exactly what sort of strategy you’re looking to employ or you just want to discuss different solutions and options, why not get in touch with the Amped Digital team, the leaders in digital window display solutions, today?

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