Despite all the innovations in signage over the years, displays have traditionally remained focused on one direction. Even as digital signage solutions became common, most systems still only featured content on a single side. However, this is rapidly changing, with new technologies driving widespread interest in, and adoption of, dual-sided digital signage.
Here we take a look at how this technology works and why dual-sided digital signage has become so popular. As part of this, we’ll explore the unique benefits dual-sided signage provides. We will also share our tips on maximising the effectiveness of your dual-sided display.
Benefits of dual-sided digital signage
The biggest benefit of dual-sided signage is right there in the name – there are two screens to show content on. This means you have twice the display space and twice the opportunity to engage potential customers and drive sales. As a result, you can provide twice as much information to educate and inspire your audience.
Importantly, dual-sided digital signage also provides an almost 360o viewing experience, with content visible from almost every direction. In other words, potential customers should be able to interact with the content no matter how they approach the display. As such, dual-sided digital signage should deliver a much greater return on investment than standard, single-sided signage solutions.
What’s more, the flexibility and adaptability of dual-sided signage makes it suitable for a wide range of uses. This technology is already being seen in transport hubs, retail spaces, entertainment venues, sports centres, and community information centres. In addition to promoting and selling products and services, it is also used to assist with public education and wayfinding.
Dual-sided digital signage equipment
To get a better understanding of how dual-sided digital signage works, let’s take a closer look at the hardware. The Samsung OM55N-D is one of the most popular units on the market and features all the key functionality.
In full sun, these screens are ultra-bright, allowing content to be clearly seen. The brightness of each side can also be adjusted to suit how the display is being used. This makes these units perfect for window signage, as you can maximise the brightness of the external display and lower it for the internal display.
The slimline design also frees up space and the sleek, contemporary styling suits a wide range of fitout styles. These units can also be positioned almost anywhere, as they can be hung from the ceiling or mounted on a stand. And, as they only require one power cable and one LAN cable, they help cut down on cord clutter.
The OM55N-D also comes with an in-built content management system, supported by a powerful operating system and advanced multimedia player. Combined, these technologies streamline the content management process and provide a seamless viewing experience.
Getting the most from dual-sided signage
Maximising the effectiveness of dual-sided digital signage is all about choosing the right combination of content. Having two screens means you can concurrently display two different messages, and it’s usually best that these are complementary. For example:
- When using dual-sided digital signage as a window display, you could have a combination of promotional and educational content. You could, for example, display marketing content promoting special offers or deals on the screen facing outward. And, on the screen facing inward, you could provide product-specific information or details of your loyalty program.
- Using dual-sided digital signage for in-store/in-venue displays can allow you to display content in a variety of languages. An example would be to have English material promoting your products or services on one side. On the other side, you could have the same material with the text translated into another popular language in your area.
- In large complexes, dual-sided digital signage can provide both practical information and advertising material. On one side, display a store directory, details of upcoming events, or way finding information. On the other screen, display promotions for individual stores or programs you are currently running.
Want to discuss this further?
If you’re thinking about upgrading to dual-sided digital signage, but aren’t sure if it’s worth it, contact Amped Digital. As a leading supplier of dual-sided signage in Perth, we can help you design a system that suits your needs. We will work with you to choose the best equipment for your site, budget, and signage plans.
