TV's vs. Digital Signage... What is the difference?

In the digital signage world, there is still confusion amongst as to the differences between digital signage displays and residential televisions.

Residential televisions are not designed to be used 24 hours a day and if used for prolonged periods can suffer from image retention issues and colour fade. Digital signage displays use commercial-grade LCD panels, specifically designed for constant use. Signage screens are designed to run constantly with little to no downtime and often include cooling fans and extra ventilation to ensure that the screens operate within their optimum temperature window.

If you are currently using a television in your business and running it longer than it should be, have caution. Televisions warranty rarely cover 24 hour use and If it was to cause a fire or any damage, you may not be covered under your business insurance.

Quality is everything when it comes to engaging customers and signage systems are designed for this specific reason. Commercial displays are brighter and have a much higher contrast ratio when compared to domestic screens. Not to mention the sizes, shapes and futuristic screens hitting the signage market.

Digital signage displays rarely feature brand logos and are a sleek, professional and elegant design. Remember: the purpose of digital signage is to increase the awareness of your brand, not that of the manufacturer as televisions do.

It's crucial to understand these differences when buying digital signage screens and hardware for your business!


Need to update your old TV screens and after digital signage? Contact us today or drop into our Perth office  for an obligation free quote!